White Swan Fish & Seafood
Fresh Seafood
Welcome to White Swan Fish & Seafood
White Swan Fish & Seafood is a traditional wet fish shop and seafood restaurant situated in the heart of Great Yarmouth, Norfolk.
We pride ourselves on our established reputation for quality, freshness and exceptional seafood, combining traditional fishmongering values with a genuine passion for delivering the very best products and customer experience.
With over 100 years of combined industry experience across our dedicated team, we have a wealth of knowledge and expertise in sourcing, preparing and serving the finest fish and seafood.
Working closely with our trusted suppliers, local fishing boats and daily fish auctions, we carefully select the freshest catches to ensure our customers receive outstanding quality and variety.
Our commitment to traditional craftsmanship extends beyond the fish counter. From our expertly trained fishmongers and traditional smoking methods to our extensive range of homemade seafood specialities, including pâtés, gravlax, dressed crab and freshly prepared dishes, we take great pride in everything we produce.
Our seafood restaurant brings the same dedication to quality straight to your table, offering freshly prepared dishes that celebrate the fantastic fish and seafood available from our coastline and beyond.
We are incredibly proud to have been awarded the National Federation of Fishmongers Quality Award 2026/27, recognising our team's exceptional knowledge, traditional skills, product quality and commitment to maintaining the highest standards.
Whether you're visiting our fish shop for something special to cook at home, discovering our range of freshly prepared seafood products or joining us for a delicious meal in our restaurant, you can always expect a warm welcome, exceptional quality and a genuine passion for seafood.
Traditional values, exceptional quality and a passion for seafood — that's the White Swan.
Get in Touch
Contact Us
Call us on 01493 858041
or visit us at
White Swan Fish & Seafood
1 North Quay
Great Yarmouth
NR30 1PU
